In the years prior to joining Beacon Economics, Ms. Lovell built a global brand and entertainment company with LGBTQIA+ television personality Laganja Estranja, pioneering a business where there was previously no industry. In this role she produced hundreds of events in dozens of countries — including Estranja headlining the first YouTube Beach PRIDE at Cannes Lions and hosting the first talk on cannabis decriminalization in Ireland with The Phil Society.

Formerly, Ms. Lovell was a manager at the German digital innovation agency responsible for IOT products such as Ford Pass and the P&G Smart Mirror. In 2018, she apprenticed in global CPG supply chain in China under Presidential Exporter of the Year award recipient Jean Seo, and later that year helped lead the #EquityFirstLA Campaign. She also co-founded The Social Impact Center, a Los Angeles based 501(c)3 focused on harm reduction, led a workshop at the Creating Change LGBT Task Force National Convention in 2020, and has been a speaker on diversity for The American Bar Association.

Ms. Lovell holds a B.A. in Communications and a B.A. in Theatre Arts from Trinity University. In 2022, she completed the Design Thinking and Innovation Certificate Program at Harvard Business School.