Jessica Hernandez Production and Graphic Design Lead
Jessica Hernandez is Beacon Economics’ Production and Graphic Design Lead. Ms. Hernandez leads design and visual communication on many of the firm’s key projects as well as for marketing, promotional, and business development campaigns and resources. She has been instrumental in establishing branding and design guidelines and principals that ensure the firm’s products maintain brand integrity and continue to resonate with customers and partners.
She is skilled in communicating economic analysis through compelling visual text and imagery using a variety of design technologies including Adobe Illustrator, InDesign, and Photoshop. Ms. Hernandez was the principal designer on high-profile projects including Los Angeles County’s LA2021 Future of Creative Talent Summit, and economic impact analyses for the Virgin Trains USA high-speed rail line linking Southern California and Las Vegas, the iconic RMS Queen Mary ship and hotel, Live Nation’s Toyota Music Factory in Irving, Texas, and the 2020 World Ag Expo, among others.
In her role, she is also responsible for maintaining production schedules, interfacing with clients and vendors, streamlining technology, and assisting with events and conferences. She has a professional background in office management including administering customer service procedures, accounting and human resources processes, data entry, and overall office operations. Prior to joining the firm, she was a leasing agent and customer service representative for a large storage facility and before that oversaw administrative functions for a painting contractor and a construction company.
Ms. Hernandez is fluent in Spanish and is pursuing an Associate Degree in Graphic Design and Marketing at El Camino College. She has also earned certificates in intermediate and advanced Adobe Illustrator, InDesign, and Photoshop from Intelquest Computer Training.
No Nonsense Economics
The holidays have always been a time of higher-than-normal consumer spending. However, a drift downward in spending at this festive time of year has been occurring for years. This is likely a function of many things, the most important of which may be the decline in the number of children in the United States.
For all the sophistication of modern asset markets, at their core, they are still just Keynesian beauty contests. Keynes’s metaphor for the markets derived from a special type of beauty contest where the judges don’t pick who they think is most attractive, but who they think will be most attractive to all the other judges. His intuition is that traders are mainly trying to anticipate what the average trader thinks the average trader thinks is about to happen. Such nested logic can generate wild volatility in the market’s response to the silliest peices of news. This has been proven yet again in the waning days of 2023 with a big jump in equity and bond prices, all because of the odd notion that there has been a sharp pivot in Federal Reserve policy. The market now anticipates that the Fed will lower interest rates multiple times next year.