GU Krueger is Principal Economist and Founder of HousingEcon.com, a housing and economic advisory firm for institutional investors, developers, builders, and state and local governments. Before founding HousingEcon.com, GU Krueger was a Senior Vice President and the head of IHP Capital Partners' (IHP) Market Research. Prior to joining IHP, he was Deputy Chief Economist with the California Association of Realtors. He also worked as an industry economist for the Conference Board in New York City. GU has served in an economic advisory role for various Mayors of Los Angeles, the California Department of Finance, and the California State Controller. He is Past President of the National Association of Business Economics, LA Chapter and Past Chairman of the Economic Advisory Council of the California Chamber of Commerce. He lives and works in Los Angeles and has written several articles, OP Ed pieces, and a book on California housing. He is currently writing a book with Geoff LePlastrier about the housing industry's foibles and follies during the housing bubble. GU is widely quoted in the media, including the LA Times, The New York Times, Die Welt am Sonntag, CNN, NBC, and others.